Key Figures
Global Benchmark
Landing Pages
Total landing pages analyzed in this benchmark
Public Case Studies
Count of publicly shared benchmark landing pages
Median Score
Central value splitting all scores into two halves
Measurements
Total specific evaluations conducted for the benchmark
UX Research Hours
Hours invested in UX research for the benchmark
Last Update
Most recent update of the benchmark data
Rating Thresholds
Our benchmark system rates the user experience of landing pages to provide clear insights into their performance. The ratings are distributed based on percentiles that represent the comparative UX scores. See below the definition and minimum UX Score to get rated as Excellent, Good, Decent, Mediocre or Poor.
Excellent
Landing pages that achieve scores in the 90th percentile are rated as 'Excellent.' This means they perform better than 90% of all pages evaluated in our benchmark.
Good
A 'Good' rating is assigned to landing pages whose scores are in the 65th to 89th percentile range. These pages score higher than 64% but do not exceed the top 35%.
Decent
A 'Decent' rating is for landing pages in the 35th to 64th percentile range. These pages outperform 35% of pages and may go up to just under 65% (middle tier).
Mediocre
Landing pages in the 10th to 34th percentile are deemed 'Mediocre.' They score better than 10% of benchmarked pages, but do not surpass the 35th percentile.
Poor
Pages falling below the 10th percentile are rated as 'Poor,' meaning they are in the bottom 10% of all pages we evaluate.
UX Score
This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages. The UX Score offers a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Global Median
Average benchmark score across all devices
Mobile Median
Central score for mobile device benchmark results
Desktop Median
Midpoint score of all desktop device benchmark evaluations
Load, Scan and Act Scores
Discover the median scores for the 'Load', 'Scan' and 'Act' stages.
Load Score
Mobile Load Score
Desktop Load Score
Scan Score
Mobile Scan Score
Desktop Scan Score
Act Score
Mobile Act Score
Desktop Act Score