Best Calls to Action on Human Resources Landing Pages

A Call to Action (CTA) is a vital element in encouraging engagement with a human resources brand, whether through an enlightening webinar, a compelling recruitment article, or a digital interaction such as clicking a button on a career website. On HR webpages, CTAs are crucial to the user interface design, often emphasized by clearly designed buttons and motivating messages. These elements are key in guiding potential candidates and clients towards taking specific actions that are advantageous for HR services, such as applying for a job or scheduling a consultation.  

The efficacy of a CTA is essential to the success of an HR landing page. When meticulously crafted, a call to action immediately grabs the attention of visitors, presenting them with a straightforward choice: to engage or pass. This choice is critical in driving interactions, from attracting top talent to fostering client relationships.‍

In this analysis, we conduct a data-driven review of various HR landing pages, assessing their performance based on the effectiveness of their CTA design. Our methodology, rooted in empirical data and scientific methods, utilizes the Act Score—a measure for evaluating CTA efficiency. Employing predictive eye-tracking technology, we analyze the timing and positioning of CTAs and review ergonomic design factors to compute the Act Score. This comprehensive strategy enables us to effectively determine how well CTAs engage and convert potential employees and clients, providing actionable insights for optimizing user engagement on human resources platforms.

CTA Best Practices for Human Resources Services

Optimizing Calls to Action (CTAs) for human resources services can greatly enhance engagement and conversions:

• Clear and Direct Communication: Ensure your CTAs like 'Apply Now' or 'Schedule an Interview' are straightforward, allowing candidates and clients to understand exactly what actions they are expected to take.
• Action-Oriented Language: Use verbs that encourage immediate response, such as 'Join', 'Discover', or 'Start Your Career'. These commands help to excite potential employees and HR professionals about opportunities.
• Highlight Benefits: Communicate the advantages of engaging with the CTA. For example, if promoting a job opening, use 'Sign up to receive updates on career opportunities and be the first to apply!'
• Visually Striking Design: Design your CTAs with bold, contrasting colors that grab attention, still aligning with the professional aesthetic of your HR brand. This is essential for capturing interest on job listing and service pages.
• Strategic Placement: Position CTAs in high visibility areas, preferably above the fold to ensure they catch attention without needing to scroll, vital on career portals and HR service websites.
• Optimize for Mobile Users: With many candidates accessing job information on their phones, ensure that CTAs are easily clickable and visible across different screen sizes.
• Create Urgency and Scarcity: Use phrases like 'Positions Closing Soon' or 'Limited Spots Available' to create a sense of urgency, encouraging quicker actions from job seekers and HR clients.

By implementing these focused CTA strategies, HR services can more effectively guide potential candidates and clients through their decision-making process, from initial interest to taking action.