AdRoll Online Advertising Landing Page

AdRoll
  • UX Score
    84
adroll-online-advertising

Summary

The landing page has achieved a score of 79 on mobile device and 90 on desktop. Gain insights into user experiences from both mobile and desktop perspectives in the following section.

UX Performance

AdRoll Online Advertising Landing Page
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 49 measures. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
The LandingMetrics Benchmark reveals the median performance score derived from 232 landing pages. Each page undergoes rigorous evaluation using 29 metrics, following Viaretina's methodology. The benchmark comprises 11368 measurements and represents over 928 hours of UX research.
The 'Best-in-class' score represents the minimum score required for a landing page to be ranked in the top 10% of the LandingMetrics Benchmark. Situated in the 90th percentile, this score serves as an indicator of superior user experience and effective conversion optimization.

AdRoll Online Advertising Landing Page Insights

Discover the landing page design, attention heatmaps and benchmark comparison.

Landing Page Mobile Design

Mobile screens from AdRoll Online Advertising Landing Page.
AdRoll Online Advertising
Screen 1
Landing Page Mobile Screen 2
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Landing Page Mobile Screen 3
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Landing Page Mobile Screen 4
Screen 4
Landing Page Mobile Screen 5
Screen 5
Landing Page Mobile Screen 6
Screen 6

Mobile Attention Heatmaps

AI Eye Tracking results for mobile screens on the AdRoll's Landing Page.
Landing Page Eye-Tracking Mobile Screen
Screen 1
Landing Page Eye Tracking Mobile Screen 2
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Landing Page Eye Tracking Mobile Screen 3
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Landing Page Eye Tracking Mobile Screen 4
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Landing Page Eye Tracking Mobile Screen 5
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Landing Page Eye Tracking Mobile Screen 6
Screen 6

Mobile UX Performance

Disover our objective UX metrics for the mobile version of AdRoll Online Advertising Landing Page.
84
Performance Score
85
Load
76
Scan
89
Act
Mobile UX Score
79
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 12 metrics for the mobile version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Mobile Load Score
79
/ 100
The Load stage is based on the loading time of the content and how the initial visual cues are sent to confirm the smooth progress of the display process expected by the user.
Mobile Scan Score
73
/ 100
The Scan stage includes, from the first few seconds, the elements influencing the formation of the very first impression. Design's clarity, balance and the ease of reading are both included as part of the Scan score.
Mobile Act Score
83
/ 100
The Act stage focuses on ensuring that the content facilitates quick interpretation of key messages and prompts action through the main call-to-action (CTA). Usability and interaction design related to the mobile CTA "GET STARTED" are evaluated to enhance the achievement of objectives.

Landing Page Desktop Design

Desktop screens from AdRoll Online Advertising Landing Page.
AdRoll Online Advertising Landing Page
Screen 1
Landing Page Screen 2
Screen 2
Landing Page Screen 3
Screen 3
Landing Page Screen 4
Screen 4

Attention Heatmaps

AI Eye Tracking results for desktop screens on the AdRoll's Landing Page.
Landing Page Eye Tracking Screen
Screen 1
Landing Page Eye Tracking Screen 2
Screen 2
Landing Page Eye Tracking Screen 3
Screen 3
Landing Page Eye Tracking Screen 4
Screen 4

Desktop UX Performance

Discover our objective UX metrics for the desktop version of AdRoll Online Advertising Landing Page.
Desktop UX Score
90
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 11 metrics for the desktop version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Desktop Load Score
90
/ 100
The Load stage evaluates the loading time of the content and how initial visual cues provide confirmation of a smooth display process, aligning with desktop user expectations.
Desktop Scan Score
80
/ 100
The Scan stage, within the initial few seconds, assesses the elements affecting the first impression. It includes the clarity of design, balance, and ease of reading on desktop screens as part of the Scan score.
Desktop Act Score
95
/ 100
The Act stage ensures that the content facilitates rapid interpretation of key messages and prompts action through the main call-to-action (CTA).

Landing Page Diagnostics

Discover the AdRoll Online Advertising Landing Page through the innovative lens of Landingmetrics' methodology, offering a glimpse into the UX Scorecard insights.

Passed (11)

pass
Excellent arrangement of key content and primary CTA on desktop, validated by predictive eye-tracking, facilitating superior user engagement.
pass
Desktop design achieves perfect visual balance, offering a stable and harmonious user experience.
pass
Immediate rendering of the first visual element on desktop, creating an outstanding initial loading impression.
pass
Mobile design achieves perfect visual balance, offering a stable and harmonious user experience.
pass
Good rendering speed for the largest content on mobile, with minor improvements needed for optimal visibility.
pass
Solid overall desktop performance with minor areas for optimization in speed, SEO, and adherence to web best practices.
pass
Desktop design is clear with minor areas for enhancement to optimize user understanding.
pass
hide
Uncover full diagnostics in the UX Scorecard

Warning (4)

warn
Adequate mobile layout based on predictive eye-tracking, but refinements in element sequencing could improve user interaction.
warn
Moderate performance in mobile speed and accessibility; targeted improvements needed to boost SEO and adhere to web best practices.
warn
Noticeable shortcomings in the visibility and placement of the main CTA on mobile, requiring improvements for effective user engagement.
warn
hide
Learn more on 'Warning' statuses in the UX Scorecard

Failed (1)

fail
Text readability faces substantial issues, needing significant clarity enhancements, though not urgently.
fail
fail
fail
hide
Check out more on 'Failed' statuses in the UX Scorecard

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AdRoll Online Advertising Landing Page Details

Online Advertising with AdRoll

Brand

AdRoll

Page Title

Online Advertising with AdRoll | AdRoll

Analysis Date

October 6, 2024

Page URL

https://www.adroll.com/sem/online-advertising

https://www.adroll.com/sem/online-advertising (Link Expired)

Page Headline

Welcome to the advertising platform that has generated over $25 billion in revenue for its customers.

Main CTA Text

GET STARTED

Language

English

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