Capital One CreditWise Landing Page

Explore our Capital One CreditWise Landing Page case study, informed by a thorough review of 49 design elements. The overall performance is rated as Good with a UX score of 82 out of 100.

Discover the UX Performance

Summary

The UX score for the Capital One landing page is 82 out of 100, classifying its performance as Good, with a deviation of +5% from the benchmark score (78).

The landing page has achieved a score of 78 on mobile device and 85 on desktop. Gain insights into user experiences from both mobile and desktop perspectives in the following section.

UX Performance

Capital One CreditWise Landing Page

Score: 82 / 100 (Good)

As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 49 measures. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.

5 % above the Benchmark (78)

The LandingMetrics Benchmark reveals the median performance score derived from 232 landing pages. Each page undergoes rigorous evaluation using 29 metrics, following Viaretina's methodology. The benchmark comprises 11368 measurements and represents over 928 hours of UX research.

2 % below the Best-in-class threshold (84)

The 'Best-in-class' score represents the minimum score required for a landing page to be ranked in the top 10% of the LandingMetrics Benchmark. Situated in the 90th percentile, this score serves as an indicator of superior user experience and effective conversion optimization.

Capital One CreditWise Landing Page Insights

Discover the landing page design, attention heatmaps and benchmark comparison.

Landing Page Mobile Design

Mobile screens from Capital One CreditWise Landing Page.

Mobile Attention Heatmaps

AI Eye Tracking results for mobile screens on the Capital One's Landing Page.

Landing Page Eye Tracking Mobile Screen 2

Mobile UX Performance

Disover our objective UX metrics for the mobile version of Capital One CreditWise Landing Page.

Performance Score

Load

Scan

Act

Mobile UX Score

/ 100

This score is + 7 % away from the benchmark (73)

As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 12 metrics for the mobile version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.

Mobile Load Score

/ 100

This score is + 2 % away from the benchmark (42)

The Load stage is based on the loading time of the content and how the initial visual cues are sent to confirm the smooth progress of the display process expected by the user.

Mobile Scan Score

/ 100

This score is + 1 % away from the benchmark (75)

The Scan stage includes, from the first few seconds, the elements influencing the formation of the very first impression. Design's clarity, balance and the ease of reading are both included as part of the Scan score.

Mobile Act Score

/ 100

This score is + 11 % away from the benchmark (84)

The Act stage focuses on ensuring that the content facilitates quick interpretation of key messages and prompts action through the main call-to-action (CTA). Usability and interaction design related to the mobile CTA "Sign In or Sign Up Now" are evaluated to enhance the achievement of objectives.

Landing Page Desktop Design

Desktop screens from Capital One CreditWise Landing Page.

Attention Heatmaps

AI Eye Tracking results for desktop screens on the Capital One's Landing Page.

Desktop UX Performance

Discover our objective UX metrics for the desktop version of Capital One CreditWise Landing Page.

Desktop UX Score

/ 100

This score is + 2 % away from the benchmark (83)

As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 11 metrics for the desktop version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.

Desktop Load Score

/ 100

This score is - 7 % away from the benchmark (81)

The Load stage evaluates the loading time of the content and how initial visual cues provide confirmation of a smooth display process, aligning with desktop user expectations.

Desktop Scan Score

/ 100

This score is + 2 % away from the benchmark (79)

The Scan stage, within the initial few seconds, assesses the elements affecting the first impression. It includes the clarity of design, balance, and ease of reading on desktop screens as part of the Scan score.

Desktop Act Score

/ 100

This score is + 1 % away from the benchmark (90)

The Act stage ensures that the content facilitates rapid interpretation of key messages and prompts action through the main call-to-action (CTA).

Landing Page Diagnostics

Discover the Capital One CreditWise Landing Page through the innovative lens of Landingmetrics' methodology, offering a glimpse into the UX Scorecard insights.

Passed (10)

Immediate rendering of the first visual element on desktop, creating an outstanding initial loading impression.

Rapid display of the largest desktop content element, providing an excellent user experience and content accessibility.

Desktop design achieves perfect visual balance, offering a stable and harmonious user experience.

Mobile design achieves perfect visual balance, offering a stable and harmonious user experience.

Desktop design is clear with minor areas for enhancement to optimize user understanding.

Good visibility and placement of the main CTA on desktop, with minor improvements possible for enhanced user response.

Effective layout of content and primary CTA as indicated by predictive eye-tracking on desktop, with slight modifications needed for improved user flow.

Good initial content rendering speed on mobile, with room for slight optimization.

Warning (4)

Adequate desktop performance, but enhancements in load times, accessibility, and SEO practices are necessary.

Visual rendering on mobile is fairly uncluttered, however, some elements may benefit from reduced complexity.

Several text passages are complex and hinder easy reading, requiring noticeable simplification.

Failed (2)

Substantial issues in mobile loading efficiency, accessibility, and SEO, necessitating focused improvements for a better user experience.

Critically slow in displaying the largest content on mobile; immediate action required for user retention.

Uncover full diagnostics in the UX Scorecard

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Capital One CreditWise Landing Page Details

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‍Brand

Capital One

Page Title

CreditWise | Free Credit Score, Credit Report & Monitoring

‍Analysis Date

May 27, 2024

Page URL

https://www.capitalone.com/creditwise/

https://www.capitalone.com/creditwise/ (Link Expired)

‍Page Headline

CreditWise from Capital One

‍Main CTA Text