Capital One CreditWise Landing Page

Capital One
  • UX Score
    82
capital-one-creditwise

Summary

The landing page has achieved a score of 78 on mobile device and 85 on desktop. Gain insights into user experiences from both mobile and desktop perspectives in the following section.

UX Performance

Capital One CreditWise Landing Page
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 49 measures. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
The LandingMetrics Benchmark reveals the median performance score derived from 162 landing pages. Each page undergoes rigorous evaluation using 29 metrics, following Viaretina's methodology. The benchmark comprises 7938 measurements and represents over 648 hours of UX research.
The 'Best-in-class' score represents the minimum score required for a landing page to be ranked in the top 10% of the LandingMetrics Benchmark. Situated in the 90th percentile, this score serves as an indicator of superior user experience and effective conversion optimization.

Capital One CreditWise Landing Page Insights

Discover the landing page design, attention heatmaps and benchmark comparison.

Landing Page Mobile Design

Mobile screens from Capital One CreditWise Landing Page.
Capital One CreditWise
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Landing Page Mobile Screen 2
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Landing Page Mobile Screen 3
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Landing Page Mobile Screen 4
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Landing Page Mobile Screen 5
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Landing Page Mobile Screen 6
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Mobile Attention Heatmaps

AI Eye Tracking results for mobile screens on the Capital One's Landing Page.
Landing Page Eye-Tracking Mobile Screen
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Landing Page Eye Tracking Mobile Screen 2
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Landing Page Eye Tracking Mobile Screen 3
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Landing Page Eye Tracking Mobile Screen 4
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Landing Page Eye Tracking Mobile Screen 5
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Landing Page Eye Tracking Mobile Screen 6
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Mobile UX Performance

Disover our objective UX metrics for the mobile version of Capital One CreditWise Landing Page.
82
Performance Score
59
Load
78
Scan
92
Act
Mobile UX Score
78
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 12 metrics for the mobile version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Mobile Load Score
43
/ 100
The Load stage is based on the loading time of the content and how the initial visual cues are sent to confirm the smooth progress of the display process expected by the user.
Mobile Scan Score
76
/ 100
The Scan stage includes, from the first few seconds, the elements influencing the formation of the very first impression. Design's clarity, balance and the ease of reading are both included as part of the Scan score.
Mobile Act Score
93
/ 100
The Act stage focuses on ensuring that the content facilitates quick interpretation of key messages and prompts action through the main call-to-action (CTA). Usability and interaction design related to the mobile CTA "Sign In or Sign Up Now" are evaluated to enhance the achievement of objectives.

Landing Page Desktop Design

Desktop screens from Capital One CreditWise Landing Page.
Capital One CreditWise Landing Page
Screen 1
Landing Page Screen 2
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Landing Page Screen 3
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Landing Page Screen 4
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Attention Heatmaps

AI Eye Tracking results for desktop screens on the Capital One's Landing Page.
Landing Page Eye Tracking Screen
Screen 1
Landing Page Eye Tracking Screen 2
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Landing Page Eye Tracking Screen 3
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Landing Page Eye Tracking Screen 4
Screen 4

Desktop UX Performance

Discover our objective UX metrics for the desktop version of Capital One CreditWise Landing Page.
Desktop UX Score
85
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 11 metrics for the desktop version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Desktop Load Score
76
/ 100
The Load stage evaluates the loading time of the content and how initial visual cues provide confirmation of a smooth display process, aligning with desktop user expectations.
Desktop Scan Score
81
/ 100
The Scan stage, within the initial few seconds, assesses the elements affecting the first impression. It includes the clarity of design, balance, and ease of reading on desktop screens as part of the Scan score.
Desktop Act Score
91
/ 100
The Act stage ensures that the content facilitates rapid interpretation of key messages and prompts action through the main call-to-action (CTA).

Landing Page Diagnostics

Discover the Capital One CreditWise Landing Page through the innovative lens of Landingmetrics' methodology, offering a glimpse into the UX Scorecard insights.

Passed (10)

pass
Immediate rendering of the first visual element on desktop, creating an outstanding initial loading impression.
pass
Rapid display of the largest desktop content element, providing an excellent user experience and content accessibility.
pass
Desktop design achieves perfect visual balance, offering a stable and harmonious user experience.
pass
Mobile design achieves perfect visual balance, offering a stable and harmonious user experience.
pass
Desktop design is clear with minor areas for enhancement to optimize user understanding.
pass
Good visibility and placement of the main CTA on desktop, with minor improvements possible for enhanced user response.
pass
Effective layout of content and primary CTA as indicated by predictive eye-tracking on desktop, with slight modifications needed for improved user flow.
pass
Good initial content rendering speed on mobile, with room for slight optimization.
hide
Uncover full diagnostics in the UX Scorecard

Warning (4)

warn
Adequate desktop performance, but enhancements in load times, accessibility, and SEO practices are necessary.
warn
Visual rendering on mobile is fairly uncluttered, however, some elements may benefit from reduced complexity.
warn
Several text passages are complex and hinder easy reading, requiring noticeable simplification.
warn
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Learn more on 'Warning' statuses in the UX Scorecard

Failed (2)

fail
Substantial issues in mobile loading efficiency, accessibility, and SEO, necessitating focused improvements for a better user experience.
fail
fail
Critically slow in displaying the largest content on mobile; immediate action required for user retention.
fail
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Check out more on 'Failed' statuses in the UX Scorecard

How effective is your landing page?

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Capital One CreditWise Landing Page Details

Monitor your financial health with CreditWise's free tools: a credit report, credit simulator, and credit and dark web monitoring. Your financial future starts here.

Brand

Capital One

Page Title

CreditWise | Free Credit Score, Credit Report & Monitoring

Analysis Date

May 27, 2024

Page Headline

CreditWise from Capital One

Main CTA Text

Sign In or Sign Up Now

Language

English

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