Dji Air 3 Landing Page

Explore our Dji Air 3 Landing Page case study, informed by a thorough review of 49 design elements. The overall performance is rated as Decent with a UX score of 75 out of 100.

Discover the UX Performance

Summary

The UX score for the Dji landing page is 75 out of 100, classifying its performance as Decent, with a deviation of -4% from the benchmark score (78).

The landing page has achieved a score of 67 on mobile device and 83 on desktop. Gain insights into user experiences from both mobile and desktop perspectives in the following section.

UX Performance

Dji Air 3 Landing Page

Score: 75 / 100 (Decent)

As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 49 measures. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.

4 % below the Benchmark (78)

The LandingMetrics Benchmark reveals the median performance score derived from 232 landing pages. Each page undergoes rigorous evaluation using 29 metrics, following Viaretina's methodology. The benchmark comprises 11368 measurements and represents over 928 hours of UX research.

11 % below the Best-in-class threshold (84)

The 'Best-in-class' score represents the minimum score required for a landing page to be ranked in the top 10% of the LandingMetrics Benchmark. Situated in the 90th percentile, this score serves as an indicator of superior user experience and effective conversion optimization.

Dji Air 3 Landing Page Insights

Discover the landing page design, attention heatmaps and benchmark comparison.

Landing Page Mobile Design

Mobile screens from Dji Air 3 Landing Page.

Mobile Attention Heatmaps

AI Eye Tracking results for mobile screens on the Dji's Landing Page.

Landing Page Eye Tracking Mobile Screen 2

Mobile UX Performance

Disover our objective UX metrics for the mobile version of Dji Air 3 Landing Page.

Performance Score

Load

Scan

Act

Mobile UX Score

/ 100

This score is - 8 % away from the benchmark (73)

As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 12 metrics for the mobile version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.

Mobile Load Score

/ 100

This score is - 29 % away from the benchmark (42)

The Load stage is based on the loading time of the content and how the initial visual cues are sent to confirm the smooth progress of the display process expected by the user.

Mobile Scan Score

/ 100

This score is + 5 % away from the benchmark (75)

The Scan stage includes, from the first few seconds, the elements influencing the formation of the very first impression. Design's clarity, balance and the ease of reading are both included as part of the Scan score.

Mobile Act Score

/ 100

This score is - 12 % away from the benchmark (84)

The Act stage focuses on ensuring that the content facilitates quick interpretation of key messages and prompts action through the main call-to-action (CTA). Usability and interaction design related to the mobile CTA "Shop Now" are evaluated to enhance the achievement of objectives.

Landing Page Desktop Design

Desktop screens from Dji Air 3 Landing Page.

Attention Heatmaps

AI Eye Tracking results for desktop screens on the Dji's Landing Page.

Desktop UX Performance

Discover our objective UX metrics for the desktop version of Dji Air 3 Landing Page.

Desktop UX Score

/ 100

This score is + 0 % away from the benchmark (83)

As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 11 metrics for the desktop version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.

Desktop Load Score

/ 100

This score is - 23 % away from the benchmark (81)

The Load stage evaluates the loading time of the content and how initial visual cues provide confirmation of a smooth display process, aligning with desktop user expectations.

Desktop Scan Score

/ 100

This score is + 1 % away from the benchmark (79)

The Scan stage, within the initial few seconds, assesses the elements affecting the first impression. It includes the clarity of design, balance, and ease of reading on desktop screens as part of the Scan score.

Desktop Act Score

/ 100

This score is + 2 % away from the benchmark (90)

The Act stage ensures that the content facilitates rapid interpretation of key messages and prompts action through the main call-to-action (CTA).

Landing Page Diagnostics

Discover the Dji Air 3 Landing Page through the innovative lens of Landingmetrics' methodology, offering a glimpse into the UX Scorecard insights.

Passed (6)

Excellent arrangement of key content and primary CTA on desktop, validated by predictive eye-tracking, facilitating superior user engagement.

Mobile design achieves perfect visual balance, offering a stable and harmonious user experience.

Text readability is good, with minor adjustments needed for even clearer comprehension.

Good speed in displaying initial content on desktop, with minor enhancements possible for quicker engagement.

Good rendering speed for the largest content on desktop, with slight adjustments needed for enhanced performance.

Mobile design displays good clarity, with slight refinements needed to strengthen initial user impression.

Warning (5)

Visual rendering on desktop is fairly uncluttered, however, some elements may benefit from reduced complexity.

Desktop design is fairly balanced, but some elements disrupt overall visual harmony.

Needs significant improvements in desktop loading efficiency, accessibility compliance, and SEO to meet modern web standards.

Failed (5)

Significant delay in mobile initial content display, requiring attention for enhanced user experience.

Substantial issues with the visibility and positioning of the main CTA on mobile; enhancements needed for clearer user guidance and increased conversions.

Critical shortcomings in mobile speed, accessibility, and SEO; urgent optimization required to meet basic user experience and performance standards.

Critically slow in displaying the largest content on mobile; immediate action required for user retention.

Uncover full diagnostics in the UX Scorecard