Walmart Plus Landing Page

Walmart
  • UX Score
    85
walmart-plus

Summary

The landing page has achieved a score of 81 on mobile device and 89 on desktop. Gain insights into user experiences from both mobile and desktop perspectives in the following section.

UX Performance

Walmart Plus Landing Page
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 49 measures. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
The LandingMetrics Benchmark reveals the median performance score derived from 232 landing pages. Each page undergoes rigorous evaluation using 29 metrics, following Viaretina's methodology. The benchmark comprises 11368 measurements and represents over 928 hours of UX research.
The 'Best-in-class' score represents the minimum score required for a landing page to be ranked in the top 10% of the LandingMetrics Benchmark. Situated in the 90th percentile, this score serves as an indicator of superior user experience and effective conversion optimization.

Walmart Plus Landing Page Insights

Discover the landing page design, attention heatmaps and benchmark comparison.

Landing Page Mobile Design

Mobile screens from Walmart Plus Landing Page.
Walmart Plus
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Landing Page Mobile Screen 2
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Landing Page Mobile Screen 3
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Landing Page Mobile Screen 4
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Landing Page Mobile Screen 5
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Landing Page Mobile Screen 6
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Mobile Attention Heatmaps

AI Eye Tracking results for mobile screens on the Walmart's Landing Page.
Landing Page Eye-Tracking Mobile Screen
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Landing Page Eye Tracking Mobile Screen 2
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Landing Page Eye Tracking Mobile Screen 3
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Landing Page Eye Tracking Mobile Screen 4
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Landing Page Eye Tracking Mobile Screen 5
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Landing Page Eye Tracking Mobile Screen 6
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Mobile UX Performance

Disover our objective UX metrics for the mobile version of Walmart Plus Landing Page.
85
Performance Score
78
Load
82
Scan
89
Act
Mobile UX Score
81
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 12 metrics for the mobile version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Mobile Load Score
66
/ 100
The Load stage is based on the loading time of the content and how the initial visual cues are sent to confirm the smooth progress of the display process expected by the user.
Mobile Scan Score
80
/ 100
The Scan stage includes, from the first few seconds, the elements influencing the formation of the very first impression. Design's clarity, balance and the ease of reading are both included as part of the Scan score.
Mobile Act Score
87
/ 100
The Act stage focuses on ensuring that the content facilitates quick interpretation of key messages and prompts action through the main call-to-action (CTA). Usability and interaction design related to the mobile CTA "Start your free 30-day trial" are evaluated to enhance the achievement of objectives.

Landing Page Desktop Design

Desktop screens from Walmart Plus Landing Page.
Walmart Plus Landing Page
Screen 1
Landing Page Screen 2
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Landing Page Screen 3
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Landing Page Screen 4
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Attention Heatmaps

AI Eye Tracking results for desktop screens on the Walmart's Landing Page.
Landing Page Eye Tracking Screen
Screen 1
Landing Page Eye Tracking Screen 2
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Landing Page Eye Tracking Screen 3
Screen 3
Landing Page Eye Tracking Screen 4
Screen 4

Desktop UX Performance

Discover our objective UX metrics for the desktop version of Walmart Plus Landing Page.
Desktop UX Score
89
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 11 metrics for the desktop version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Desktop Load Score
90
/ 100
The Load stage evaluates the loading time of the content and how initial visual cues provide confirmation of a smooth display process, aligning with desktop user expectations.
Desktop Scan Score
83
/ 100
The Scan stage, within the initial few seconds, assesses the elements affecting the first impression. It includes the clarity of design, balance, and ease of reading on desktop screens as part of the Scan score.
Desktop Act Score
92
/ 100
The Act stage ensures that the content facilitates rapid interpretation of key messages and prompts action through the main call-to-action (CTA).

Landing Page Diagnostics

Discover the Walmart Plus Landing Page through the innovative lens of Landingmetrics' methodology, offering a glimpse into the UX Scorecard insights.

Passed (11)

pass
Immediate rendering of the first visual element on desktop, creating an outstanding initial loading impression.
pass
Mobile design achieves perfect visual balance, offering a stable and harmonious user experience.
pass
Optimal accessibility and ease of interaction with the primary mobile CTA, perfectly tailored for one-handed navigation.
pass
Rapid display of the largest desktop content element, providing an excellent user experience and content accessibility.
pass
Mobile design is clear with minor areas for enhancement to optimize user understanding.
pass
Good initial content rendering speed on mobile, with room for slight optimization.
pass
Text readability is good, with minor adjustments needed for even clearer comprehension.
pass
Desktop design is clear with minor areas for enhancement to optimize user understanding.
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Uncover full diagnostics in the UX Scorecard

Warning (5)

warn
Adequate mobile layout based on predictive eye-tracking, but refinements in element sequencing could improve user interaction.
warn
Moderate performance in mobile speed and accessibility; targeted improvements needed to boost SEO and adhere to web best practices.
warn
Slow rendering of the main content element on mobile, requiring significant speed improvements.
warn
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Learn more on 'Warning' statuses in the UX Scorecard

Failed (0)

fail
fail
fail
fail
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Check out more on 'Failed' statuses in the UX Scorecard

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Walmart Plus Landing Page Details

Start your free 30-day trial today to start saving more time and money! Walmart+ members save $1,300+ each year with free unlimited grocery delivery from stores, more low prices 1 options with free shipping, video streaming with Paramount+, fuel savings at many locations, early access to deals + so much more!

Brand

Walmart

Page Title

Walmart+ Membership | Free 30-Day Trial

Analysis Date

October 13, 2024

Page URL

https://www.walmart.com/plus

https://www.walmart.com/plus (Link Expired)

Page Headline

The membership that gives you free delivery, gas savings, movies & more*

Main CTA Text

Start your free 30-day trial

Language

English

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