The landing page has achieved a score of 64 on mobile device and 68 on desktop. Gain insights into user experiences from both mobile and desktop perspectives in the following section.
UX Performance
Zoom Leisure Landing Page
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.
This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 49 measures. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
The LandingMetrics Benchmark reveals the median performance score derived from 162 landing pages. Each page undergoes rigorous evaluation using 29 metrics, following Viaretina's methodology. The benchmark comprises 7938 measurements and represents over 648 hours of UX research.
The 'Best-in-class' score represents the minimum score required for a landing page to be ranked in the top 10% of the LandingMetrics Benchmark. Situated in the 90th percentile, this score serves as an indicator of superior user experience and effective conversion optimization.
Zoom Leisure Landing Page Insights
Discover the landing page design, attention heatmaps and benchmark comparison.
AI Eye Tracking results for mobile screens on the Zoom Leisure's Landing Page.
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Mobile UX Performance
Disover our objective UX metrics for the mobile version of Zoom Leisure Landing Page.
66
Performance Score
62
Load
80
Scan
60
Act
Mobile UX Score
64
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.
This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 12 metrics for the mobile version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Mobile Load Score
32
/ 100
The Load stage is based on the loading time of the content and how the initial visual cues are sent to confirm the smooth progress of the display process expected by the user.
Mobile Scan Score
79
/ 100
The Scan stage includes, from the first few seconds, the elements influencing the formation of the very first impression. Design's clarity, balance and the ease of reading are both included as part of the Scan score.
Mobile Act Score
68
/ 100
The Act stage focuses on ensuring that the content facilitates quick interpretation of key messages and prompts action through the main call-to-action (CTA). Usability and interaction design related to the mobile CTA "Book Now" are evaluated to enhance the achievement of objectives.
AI Eye Tracking results for desktop screens on the Zoom Leisure's Landing Page.
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Desktop UX Performance
Discover our objective UX metrics for the desktop version of Zoom Leisure Landing Page.
Desktop UX Score
68
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.
This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 11 metrics for the desktop version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Desktop Load Score
92
/ 100
The Load stage evaluates the loading time of the content and how initial visual cues provide confirmation of a smooth display process, aligning with desktop user expectations.
Desktop Scan Score
80
/ 100
The Scan stage, within the initial few seconds, assesses the elements affecting the first impression. It includes the clarity of design, balance, and ease of reading on desktop screens as part of the Scan score.
Desktop Act Score
52
/ 100
The Act stage ensures that the content facilitates rapid interpretation of key messages and prompts action through the main call-to-action (CTA).
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Landing Page Diagnostics
Discover the Zoom Leisure Landing Page through the innovative lens of Landingmetrics' methodology, offering a glimpse into the UX Scorecard insights.
Passed (7)
Outstanding desktop performance across speed, accessibility, SEO, and best practices, showcasing an exemplary user experience.
Rapid display of the largest desktop content element, providing an excellent user experience and content accessibility.
Desktop design achieves perfect visual balance, offering a stable and harmonious user experience.
Mobile design achieves perfect visual balance, offering a stable and harmonious user experience.
Text readability is good, with minor adjustments needed for even clearer comprehension.
Good speed in displaying initial content on desktop, with minor enhancements possible for quicker engagement.
Mobile design displays good clarity, with slight refinements needed to strengthen initial user impression.
Visual rendering on desktop is fairly uncluttered, however, some elements may benefit from reduced complexity.
Adequate ease of interacting with the main mobile CTA, but enhancements would improve usability.
Learn more on 'Warning' statuses in the UX Scorecard
Failed (7)
Considerable discrepancies in desktop visual order as identified by predictive eye-tracking, affecting user experience and requiring attention.
Substantial issues in mobile loading efficiency, accessibility, and SEO, necessitating focused improvements for a better user experience.
Critical ineffectiveness in the visibility and positioning of the main CTA on desktop; urgent redesign required to facilitate user action and improve conversions.
Critically slow in displaying the largest content on mobile; immediate action required for user retention.
Check out more on 'Failed' statuses in the UX Scorecard
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