Chopard Ice Cube Universe Landing Page

Chopard
  • UX Score
    73
chopard-ice-cube-universe

Summary

The landing page has achieved a score of 72 on mobile device and 74 on desktop. Gain insights into user experiences from both mobile and desktop perspectives in the following section.

UX Performance

Chopard Ice Cube Universe Landing Page
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 49 measures. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
The LandingMetrics Benchmark reveals the median performance score derived from 232 landing pages. Each page undergoes rigorous evaluation using 29 metrics, following Viaretina's methodology. The benchmark comprises 11368 measurements and represents over 928 hours of UX research.
The 'Best-in-class' score represents the minimum score required for a landing page to be ranked in the top 10% of the LandingMetrics Benchmark. Situated in the 90th percentile, this score serves as an indicator of superior user experience and effective conversion optimization.

Chopard Ice Cube Universe Landing Page Insights

Discover the landing page design, attention heatmaps and benchmark comparison.

Landing Page Mobile Design

Mobile screens from Chopard Ice Cube Universe Landing Page.
Chopard Ice Cube Universe
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Landing Page Mobile Screen 2
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Landing Page Mobile Screen 3
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Landing Page Mobile Screen 4
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Landing Page Mobile Screen 5
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Landing Page Mobile Screen 6
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Mobile Attention Heatmaps

AI Eye Tracking results for mobile screens on the Chopard's Landing Page.
Landing Page Eye-Tracking Mobile Screen
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Landing Page Eye Tracking Mobile Screen 2
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Landing Page Eye Tracking Mobile Screen 3
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Landing Page Eye Tracking Mobile Screen 4
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Landing Page Eye Tracking Mobile Screen 5
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Landing Page Eye Tracking Mobile Screen 6
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Mobile UX Performance

Disover our objective UX metrics for the mobile version of Chopard Ice Cube Universe Landing Page.
73
Performance Score
64
Load
75
Scan
74
Act
Mobile UX Score
72
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 12 metrics for the mobile version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Mobile Load Score
49
/ 100
The Load stage is based on the loading time of the content and how the initial visual cues are sent to confirm the smooth progress of the display process expected by the user.
Mobile Scan Score
71
/ 100
The Scan stage includes, from the first few seconds, the elements influencing the formation of the very first impression. Design's clarity, balance and the ease of reading are both included as part of the Scan score.
Mobile Act Score
81
/ 100
The Act stage focuses on ensuring that the content facilitates quick interpretation of key messages and prompts action through the main call-to-action (CTA). Usability and interaction design related to the mobile CTA "DISCOVER THE JEWELRY" are evaluated to enhance the achievement of objectives.

Landing Page Desktop Design

Desktop screens from Chopard Ice Cube Universe Landing Page.
Chopard Ice Cube Universe Landing Page
Screen 1
Landing Page Screen 2
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Landing Page Screen 3
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Landing Page Screen 4
Screen 4

Attention Heatmaps

AI Eye Tracking results for desktop screens on the Chopard's Landing Page.
Landing Page Eye Tracking Screen
Screen 1
Landing Page Eye Tracking Screen 2
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Landing Page Eye Tracking Screen 3
Screen 3
Landing Page Eye Tracking Screen 4
Screen 4

Desktop UX Performance

Discover our objective UX metrics for the desktop version of Chopard Ice Cube Universe Landing Page.
Desktop UX Score
74
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 11 metrics for the desktop version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Desktop Load Score
80
/ 100
The Load stage evaluates the loading time of the content and how initial visual cues provide confirmation of a smooth display process, aligning with desktop user expectations.
Desktop Scan Score
79
/ 100
The Scan stage, within the initial few seconds, assesses the elements affecting the first impression. It includes the clarity of design, balance, and ease of reading on desktop screens as part of the Scan score.
Desktop Act Score
68
/ 100
The Act stage ensures that the content facilitates rapid interpretation of key messages and prompts action through the main call-to-action (CTA).

Landing Page Diagnostics

Discover the Chopard Ice Cube Universe Landing Page through the innovative lens of Landingmetrics' methodology, offering a glimpse into the UX Scorecard insights.

Passed (7)

pass
Immediate rendering of the first visual element on desktop, creating an outstanding initial loading impression.
pass
Rapid display of the largest desktop content element, providing an excellent user experience and content accessibility.
pass
Desktop design achieves perfect visual balance, offering a stable and harmonious user experience.
pass
Rapid display of the first visual element, offering an excellent initial loading impression on mobile.
pass
Desktop design is clear with minor areas for enhancement to optimize user understanding.
pass
pass
pass
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Uncover full diagnostics in the UX Scorecard

Warning (5)

warn
Adequate desktop performance, but enhancements in load times, accessibility, and SEO practices are necessary.
warn
Visual rendering on mobile is fairly uncluttered, however, some elements may benefit from reduced complexity.
warn
Predictive eye-tracking data points to significant issues in the logical sequence of desktop key content and primary CTA, requiring notable improvements.
warn
Noticeable shortcomings in the visibility and placement of the main CTA on mobile, requiring improvements for effective user engagement.
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Learn more on 'Warning' statuses in the UX Scorecard

Failed (4)

fail
Substantial issues with the visibility and placement of the main CTA on desktop; clear enhancements needed for better user guidance and conversion.
fail
Substantial issues in mobile loading efficiency, accessibility, and SEO, necessitating focused improvements for a better user experience.
fail
Text clarity is critically poor, necessitating immediate and comprehensive revisions for readability.
fail
Critically slow in displaying the largest content on mobile; immediate action required for user retention.
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Check out more on 'Failed' statuses in the UX Scorecard

Are You Maximizing Your Landing Page's Potential?

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Chopard Ice Cube Universe Landing Page Details

Minimalist, androgynous and graphic, discover the Ice Cube luxury jewelry collection through its range of gold and diamond rings, earrings, necklaces and bracelets.

Brand

Chopard

Page Title

Ice Cube Luxury Gold and Diamond Jewellery | Chopard ®

Analysis Date

April 12, 2023

Page URL

https://www.chopard.com/en-us/jewellery-universe/ice-cube-universe.html

https://www.chopard.com/en-us/jewellery-universe/ice-cube-universe.html (Link Expired)

Page Headline

Graphic and contemporary

Main CTA Text

DISCOVER THE JEWELRY

Language

English

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