Paypal Buy Now Pay Later Landing Page

Paypal
  • UX Score
    83
paypal-buynowpaylater

Summary

The landing page has achieved a score of 78 on mobile device and 89 on desktop. Gain insights into user experiences from both mobile and desktop perspectives in the following section.

UX Performance

Paypal Buy Now Pay Later Landing Page
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 49 measures. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
The LandingMetrics Benchmark reveals the median performance score derived from 232 landing pages. Each page undergoes rigorous evaluation using 29 metrics, following Viaretina's methodology. The benchmark comprises 11368 measurements and represents over 928 hours of UX research.
The 'Best-in-class' score represents the minimum score required for a landing page to be ranked in the top 10% of the LandingMetrics Benchmark. Situated in the 90th percentile, this score serves as an indicator of superior user experience and effective conversion optimization.

Paypal Buy Now Pay Later Landing Page Insights

Discover the landing page design, attention heatmaps and benchmark comparison.

Landing Page Mobile Design

Mobile screens from Paypal Buy Now Pay Later Landing Page.
Paypal Buy Now Pay Later
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Landing Page Mobile Screen 2
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Landing Page Mobile Screen 3
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Landing Page Mobile Screen 4
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Landing Page Mobile Screen 5
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Landing Page Mobile Screen 6
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Mobile Attention Heatmaps

AI Eye Tracking results for mobile screens on the Paypal's Landing Page.
Landing Page Eye-Tracking Mobile Screen
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Landing Page Eye Tracking Mobile Screen 2
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Landing Page Eye Tracking Mobile Screen 3
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Landing Page Eye Tracking Mobile Screen 4
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Landing Page Eye Tracking Mobile Screen 5
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Landing Page Eye Tracking Mobile Screen 6
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Mobile UX Performance

Disover our objective UX metrics for the mobile version of Paypal Buy Now Pay Later Landing Page.
83
Performance Score
50
Load
86
Scan
94
Act
Mobile UX Score
78
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 12 metrics for the mobile version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Mobile Load Score
25
/ 100
The Load stage is based on the loading time of the content and how the initial visual cues are sent to confirm the smooth progress of the display process expected by the user.
Mobile Scan Score
84
/ 100
The Scan stage includes, from the first few seconds, the elements influencing the formation of the very first impression. Design's clarity, balance and the ease of reading are both included as part of the Scan score.
Mobile Act Score
95
/ 100
The Act stage focuses on ensuring that the content facilitates quick interpretation of key messages and prompts action through the main call-to-action (CTA). Usability and interaction design related to the mobile CTA "Start Shopping" are evaluated to enhance the achievement of objectives.

Landing Page Desktop Design

Desktop screens from Paypal Buy Now Pay Later Landing Page.
Paypal Buy Now Pay Later Landing Page
Screen 1
Landing Page Screen 2
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Landing Page Screen 3
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Landing Page Screen 4
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Attention Heatmaps

AI Eye Tracking results for desktop screens on the Paypal's Landing Page.
Landing Page Eye Tracking Screen
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Landing Page Eye Tracking Screen 2
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Landing Page Eye Tracking Screen 3
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Landing Page Eye Tracking Screen 4
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Desktop UX Performance

Discover our objective UX metrics for the desktop version of Paypal Buy Now Pay Later Landing Page.
Desktop UX Score
89
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 11 metrics for the desktop version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Desktop Load Score
76
/ 100
The Load stage evaluates the loading time of the content and how initial visual cues provide confirmation of a smooth display process, aligning with desktop user expectations.
Desktop Scan Score
89
/ 100
The Scan stage, within the initial few seconds, assesses the elements affecting the first impression. It includes the clarity of design, balance, and ease of reading on desktop screens as part of the Scan score.
Desktop Act Score
94
/ 100
The Act stage ensures that the content facilitates rapid interpretation of key messages and prompts action through the main call-to-action (CTA).

Landing Page Diagnostics

Discover the Paypal Buy Now Pay Later Landing Page through the innovative lens of Landingmetrics' methodology, offering a glimpse into the UX Scorecard insights.

Passed (12)

pass
Text clarity is exceptional, providing superb readability and effortless understanding for users.
pass
Desktop design demonstrates exceptional visual clarity, effectively guiding user focus to key content.
pass
Desktop design achieves perfect visual balance, offering a stable and harmonious user experience.
pass
The main CTA on desktop is exceptionally visible and strategically positioned, maximizing user engagement and conversion rates.
pass
Good speed in displaying initial content on desktop, with minor enhancements possible for quicker engagement.
pass
Good rendering speed for the largest content on desktop, with slight adjustments needed for enhanced performance.
pass
Effective layout of content and primary CTA as indicated by predictive eye-tracking on desktop, with slight modifications needed for improved user flow.
pass
Mobile design displays good clarity, with slight refinements needed to strengthen initial user impression.
hide
Uncover full diagnostics in the UX Scorecard

Warning (1)

warn
Adequate desktop performance, but enhancements in load times, accessibility, and SEO practices are necessary.
warn
warn
warn
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Learn more on 'Warning' statuses in the UX Scorecard

Failed (3)

fail
Significant delay in mobile initial content display, requiring attention for enhanced user experience.
fail
fail
Critical shortcomings in mobile speed, accessibility, and SEO; urgent optimization required to meet basic user experience and performance standards.
fail
Critically slow in displaying the largest content on mobile; immediate action required for user retention.
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Check out more on 'Failed' statuses in the UX Scorecard

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Paypal Buy Now Pay Later Landing Page Details

Use PayPal's Buy Now Pay Later App to pay at your favorite retailers. Select a Pay Later offer at checkout, Pay in 4 or Pay Monthly, for qualifying purchases.

Brand

Paypal

Page Title

Buy Now Pay Later | Pay in 4 | Pay Monthly | PayPal US

Analysis Date

April 2, 2024

Page URL

https://www.paypal.com/us/digital-wallet/ways-to-pay/buy-now-pay-later

https://www.paypal.com/us/digital-wallet/ways-to-pay/buy-now-pay-later (Link Expired)

Page Headline

Enjoy now. Pay later.

Main CTA Text

Start Shopping

Language

English

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