Bank of Scotland Classic Account Landing Page

Summary

The landing page has achieved a score of 54 on mobile device and 69 on desktop. Gain insights into user experiences from both mobile and desktop perspectives in the following section.

UX Performance

Bank of Scotland Classic Account Landing Page

As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 49 measures. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.

The LandingMetrics Benchmark reveals the median performance score derived from 232 landing pages. Each page undergoes rigorous evaluation using 29 metrics, following Viaretina's methodology. The benchmark comprises 11368 measurements and represents over 928 hours of UX research.

The 'Best-in-class' score represents the minimum score required for a landing page to be ranked in the top 10% of the LandingMetrics Benchmark. Situated in the 90th percentile, this score serves as an indicator of superior user experience and effective conversion optimization.

Bank of Scotland Classic Account Landing Page Insights

Discover the landing page design, attention heatmaps and benchmark comparison.

Landing Page Mobile Design

Mobile screens from Bank of Scotland Classic Account Landing Page.

Mobile Attention Heatmaps

AI Eye Tracking results for mobile screens on the Bank of Scotland's Landing Page.

Landing Page Eye Tracking Mobile Screen 2

Mobile UX Performance

Disover our objective UX metrics for the mobile version of Bank of Scotland Classic Account Landing Page.

Performance Score

Load

Scan

Act

Mobile UX Score

/ 100

As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 12 metrics for the mobile version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.

Mobile Load Score

/ 100

The Load stage is based on the loading time of the content and how the initial visual cues are sent to confirm the smooth progress of the display process expected by the user.

Mobile Scan Score

/ 100

The Scan stage includes, from the first few seconds, the elements influencing the formation of the very first impression. Design's clarity, balance and the ease of reading are both included as part of the Scan score.

Mobile Act Score

/ 100

The Act stage focuses on ensuring that the content facilitates quick interpretation of key messages and prompts action through the main call-to-action (CTA). Usability and interaction design related to the mobile CTA "Apply today" are evaluated to enhance the achievement of objectives.

Landing Page Desktop Design

Desktop screens from Bank of Scotland Classic Account Landing Page.

Attention Heatmaps

AI Eye Tracking results for desktop screens on the Bank of Scotland's Landing Page.

Desktop UX Performance

Discover our objective UX metrics for the desktop version of Bank of Scotland Classic Account Landing Page.

Desktop UX Score

/ 100

As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 11 metrics for the desktop version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.

Desktop Load Score

/ 100

The Load stage evaluates the loading time of the content and how initial visual cues provide confirmation of a smooth display process, aligning with desktop user expectations.

Desktop Scan Score

/ 100

The Scan stage, within the initial few seconds, assesses the elements affecting the first impression. It includes the clarity of design, balance, and ease of reading on desktop screens as part of the Scan score.

Desktop Act Score

/ 100

The Act stage ensures that the content facilitates rapid interpretation of key messages and prompts action through the main call-to-action (CTA).

Landing Page Diagnostics

Discover the Bank of Scotland Classic Account Landing Page through the innovative lens of Landingmetrics' methodology, offering a glimpse into the UX Scorecard insights.

Passed (6)

Rapid display of the largest desktop content element, providing an excellent user experience and content accessibility.

Desktop design achieves perfect visual balance, offering a stable and harmonious user experience.

Mobile design achieves perfect visual balance, offering a stable and harmonious user experience.

Optimal accessibility and ease of interaction with the primary mobile CTA, perfectly tailored for one-handed navigation.

Text readability is good, with minor adjustments needed for even clearer comprehension.

Solid overall desktop performance with minor areas for optimization in speed, SEO, and adherence to web best practices.

Uncover full diagnostics in the UX Scorecard

Warning (5)

First desktop content is adequately visible, yet quicker rendering would improve user experience.

Several areas in your desktop design are cluttered, detracting from user focus and comprehension.

Significant room for improvement in mobile load times, accessibility compliance, and SEO practices to meet standard web performance benchmarks.

Learn more on 'Warning' statuses in the UX Scorecard

Failed (5)

Considerable discrepancies in desktop visual order as identified by predictive eye-tracking, affecting user experience and requiring attention.

Noticeable visual clutter in the mobile design needs refinement for clearer user perception.

Critical ineffectiveness in the visibility and positioning of the main CTA on desktop; urgent redesign required to facilitate user action and improve conversions.

Critical issues with the visibility and placement of the main CTA on mobile; urgent redesign required to facilitate user action and enhance conversion effectiveness.

Check out more on 'Failed' statuses in the UX Scorecard