Ramp Corporate Travel Landing Page

Ramp
  • UX Score
    81
ramp-corporate-travel

Summary

The landing page has achieved a score of 80 on mobile device and 82 on desktop. Gain insights into user experiences from both mobile and desktop perspectives in the following section.

UX Performance

Ramp Corporate Travel Landing Page
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 49 measures. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
The LandingMetrics Benchmark reveals the median performance score derived from 232 landing pages. Each page undergoes rigorous evaluation using 29 metrics, following Viaretina's methodology. The benchmark comprises 11368 measurements and represents over 928 hours of UX research.
The 'Best-in-class' score represents the minimum score required for a landing page to be ranked in the top 10% of the LandingMetrics Benchmark. Situated in the 90th percentile, this score serves as an indicator of superior user experience and effective conversion optimization.

Ramp Corporate Travel Landing Page Insights

Discover the landing page design, attention heatmaps and benchmark comparison.

Landing Page Mobile Design

Mobile screens from Ramp Corporate Travel Landing Page.
Ramp Corporate Travel
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Landing Page Mobile Screen 2
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Landing Page Mobile Screen 3
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Landing Page Mobile Screen 4
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Landing Page Mobile Screen 5
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Landing Page Mobile Screen 6
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Mobile Attention Heatmaps

AI Eye Tracking results for mobile screens on the Ramp's Landing Page.
Landing Page Eye-Tracking Mobile Screen
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Landing Page Eye Tracking Mobile Screen 2
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Landing Page Eye Tracking Mobile Screen 3
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Landing Page Eye Tracking Mobile Screen 4
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Landing Page Eye Tracking Mobile Screen 5
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Landing Page Eye Tracking Mobile Screen 6
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Mobile UX Performance

Disover our objective UX metrics for the mobile version of Ramp Corporate Travel Landing Page.
81
Performance Score
58
Load
79
Scan
92
Act
Mobile UX Score
80
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 12 metrics for the mobile version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Mobile Load Score
59
/ 100
The Load stage is based on the loading time of the content and how the initial visual cues are sent to confirm the smooth progress of the display process expected by the user.
Mobile Scan Score
75
/ 100
The Scan stage includes, from the first few seconds, the elements influencing the formation of the very first impression. Design's clarity, balance and the ease of reading are both included as part of the Scan score.
Mobile Act Score
92
/ 100
The Act stage focuses on ensuring that the content facilitates quick interpretation of key messages and prompts action through the main call-to-action (CTA). Usability and interaction design related to the mobile CTA "Get Started for free" are evaluated to enhance the achievement of objectives.

Landing Page Desktop Design

Desktop screens from Ramp Corporate Travel Landing Page.
Ramp Corporate Travel Landing Page
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Landing Page Screen 2
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Landing Page Screen 3
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Landing Page Screen 4
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Attention Heatmaps

AI Eye Tracking results for desktop screens on the Ramp's Landing Page.
Landing Page Eye Tracking Screen
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Landing Page Eye Tracking Screen 2
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Landing Page Eye Tracking Screen 3
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Landing Page Eye Tracking Screen 4
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Desktop UX Performance

Discover our objective UX metrics for the desktop version of Ramp Corporate Travel Landing Page.
Desktop UX Score
82
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 11 metrics for the desktop version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Desktop Load Score
57
/ 100
The Load stage evaluates the loading time of the content and how initial visual cues provide confirmation of a smooth display process, aligning with desktop user expectations.
Desktop Scan Score
83
/ 100
The Scan stage, within the initial few seconds, assesses the elements affecting the first impression. It includes the clarity of design, balance, and ease of reading on desktop screens as part of the Scan score.
Desktop Act Score
92
/ 100
The Act stage ensures that the content facilitates rapid interpretation of key messages and prompts action through the main call-to-action (CTA).

Landing Page Diagnostics

Discover the Ramp Corporate Travel Landing Page through the innovative lens of Landingmetrics' methodology, offering a glimpse into the UX Scorecard insights.

Passed (7)

pass
The main CTA on desktop is exceptionally visible and strategically positioned, maximizing user engagement and conversion rates.
pass
Mobile design achieves perfect visual balance, offering a stable and harmonious user experience.
pass
The main CTA on mobile is exceptionally visible and strategically positioned, significantly enhancing user engagement and conversion rates.
pass
Optimal arrangement of visual elements and main CTA, confirmed by predictive eye-tracking, ensures excellent user engagement on mobile.
pass
Desktop design is clear with minor areas for enhancement to optimize user understanding.
pass
Mobile design is clear with minor areas for enhancement to optimize user understanding.
pass
pass
hide
Uncover full diagnostics in the UX Scorecard

Warning (7)

warn
First desktop content is adequately visible, yet quicker rendering would improve user experience.
warn
Adequate desktop key content arrangement per predictive eye-tracking results, but further refinements could enhance user navigation and understanding.
warn
Delayed rendering of initial content on mobile, needing improvements for better user impression.
warn
Needs significant improvements in desktop loading efficiency, accessibility compliance, and SEO to meet modern web standards.
hide
Learn more on 'Warning' statuses in the UX Scorecard

Failed (2)

fail
Substantial delay in the display of the largest desktop content, negatively impacting user interaction.
fail
Text readability faces substantial issues, needing significant clarity enhancements, though not urgently.
fail
fail
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Check out more on 'Failed' statuses in the UX Scorecard

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Ramp Corporate Travel Landing Page Details

Ramp’s corporate travel booking platform works with its powerful automated expense management to help admins and employees manage business travel.

Brand

Ramp

Page Title

Corporate Travel Booking & Management Platform

Analysis Date

October 6, 2024

Page URL

https://ramp.com/travel

https://ramp.com/travel (Link Expired)

Page Headline

Smarter business travel, from booking to book close

Main CTA Text

Get Started for free

Language

English

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