Web Summit 2024 Event Landing Page

Web Summit
  • UX Score
    79
web-summit-2024-event

Summary

The landing page has achieved a score of 75 on mobile device and 84 on desktop. Gain insights into user experiences from both mobile and desktop perspectives in the following section.

UX Performance

Web Summit 2024 Event Landing Page
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 49 measures. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
The LandingMetrics Benchmark reveals the median performance score derived from 232 landing pages. Each page undergoes rigorous evaluation using 29 metrics, following Viaretina's methodology. The benchmark comprises 11368 measurements and represents over 928 hours of UX research.
The 'Best-in-class' score represents the minimum score required for a landing page to be ranked in the top 10% of the LandingMetrics Benchmark. Situated in the 90th percentile, this score serves as an indicator of superior user experience and effective conversion optimization.

Web Summit 2024 Event Landing Page Insights

Discover the landing page design, attention heatmaps and benchmark comparison.

Landing Page Mobile Design

Mobile screens from Web Summit 2024 Event Landing Page.
Web Summit 2024 Event
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Landing Page Mobile Screen 2
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Landing Page Mobile Screen 3
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Landing Page Mobile Screen 4
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Landing Page Mobile Screen 5
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Landing Page Mobile Screen 6
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Mobile Attention Heatmaps

AI Eye Tracking results for mobile screens on the Web Summit's Landing Page.
Landing Page Eye-Tracking Mobile Screen
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Landing Page Eye Tracking Mobile Screen 2
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Landing Page Eye Tracking Mobile Screen 3
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Landing Page Eye Tracking Mobile Screen 4
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Landing Page Eye Tracking Mobile Screen 5
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Landing Page Eye Tracking Mobile Screen 6
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Mobile UX Performance

Disover our objective UX metrics for the mobile version of Web Summit 2024 Event Landing Page.
79
Performance Score
59
Load
70
Scan
93
Act
Mobile UX Score
75
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 12 metrics for the mobile version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Mobile Load Score
41
/ 100
The Load stage is based on the loading time of the content and how the initial visual cues are sent to confirm the smooth progress of the display process expected by the user.
Mobile Scan Score
69
/ 100
The Scan stage includes, from the first few seconds, the elements influencing the formation of the very first impression. Design's clarity, balance and the ease of reading are both included as part of the Scan score.
Mobile Act Score
92
/ 100
The Act stage focuses on ensuring that the content facilitates quick interpretation of key messages and prompts action through the main call-to-action (CTA). Usability and interaction design related to the mobile CTA "Book tickets" are evaluated to enhance the achievement of objectives.

Landing Page Desktop Design

Desktop screens from Web Summit 2024 Event Landing Page.
Web Summit 2024 Event Landing Page
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Landing Page Screen 2
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Landing Page Screen 3
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Landing Page Screen 4
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Attention Heatmaps

AI Eye Tracking results for desktop screens on the Web Summit's Landing Page.
Landing Page Eye Tracking Screen
Screen 1
Landing Page Eye Tracking Screen 2
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Landing Page Eye Tracking Screen 3
Screen 3
Landing Page Eye Tracking Screen 4
Screen 4

Desktop UX Performance

Discover our objective UX metrics for the desktop version of Web Summit 2024 Event Landing Page.
Desktop UX Score
84
/ 100
As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 11 metrics for the desktop version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.
Desktop Load Score
78
/ 100
The Load stage evaluates the loading time of the content and how initial visual cues provide confirmation of a smooth display process, aligning with desktop user expectations.
Desktop Scan Score
72
/ 100
The Scan stage, within the initial few seconds, assesses the elements affecting the first impression. It includes the clarity of design, balance, and ease of reading on desktop screens as part of the Scan score.
Desktop Act Score
94
/ 100
The Act stage ensures that the content facilitates rapid interpretation of key messages and prompts action through the main call-to-action (CTA).

Landing Page Diagnostics

Discover the Web Summit 2024 Event Landing Page through the innovative lens of Landingmetrics' methodology, offering a glimpse into the UX Scorecard insights.

Passed (6)

pass
Optimal accessibility and ease of interaction with the primary mobile CTA, perfectly tailored for one-handed navigation.
pass
Excellent arrangement of key content and primary CTA on desktop, validated by predictive eye-tracking, facilitating superior user engagement.
pass
Optimal arrangement of visual elements and main CTA, confirmed by predictive eye-tracking, ensures excellent user engagement on mobile.
pass
Immediate rendering of the first visual element on desktop, creating an outstanding initial loading impression.
pass
Good visibility and placement of the main CTA on desktop, with minor improvements possible for enhanced user response.
pass
Good rendering speed for the largest content on desktop, with slight adjustments needed for enhanced performance.
pass
pass
hide
Uncover full diagnostics in the UX Scorecard

Warning (7)

warn
Visual rendering on mobile is fairly uncluttered, however, some elements may benefit from reduced complexity.
warn
The main CTA on mobile is adequately visible, but could benefit from improvements in positioning or design for better user response.
warn
Several areas in your desktop design are cluttered, detracting from user focus and comprehension.
warn
Lack of balance in desktop design elements leads to visual friction and user distraction.
hide
Learn more on 'Warning' statuses in the UX Scorecard

Failed (3)

fail
Text readability faces substantial issues, needing significant clarity enhancements, though not urgently.
fail
Substantial issues in mobile loading efficiency, accessibility, and SEO, necessitating focused improvements for a better user experience.
fail
Critically slow in displaying the largest content on mobile; immediate action required for user retention.
fail
hide
Check out more on 'Failed' statuses in the UX Scorecard

Are You Maximizing Your Landing Page's Potential?

Discover the strengths and weaknesses of your landing page with our unique analysis and unlock higher conversions.

Web Summit 2024 Event Landing Page Details

Web Summit brings together the people and companies redefining the global tech industry. Web Summit will return to Lisbon this November. Join us.

Brand

Web Summit

Page Title

Web Summit - Where the tech world meets | November 11-14, 2024

Analysis Date

October 6, 2024

Page URL

https://websummit.com/

https://websummit.com/ (Link Expired)

Page Headline

“Where the future goes to be born” - The Atlantic • November 11 - 14 • Lisbon

Main CTA Text

Book tickets

Language

English

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