Gartner Marketing Predictions eBook Landing Page

Summary

The landing page has achieved a score of 63 on mobile device and 86 on desktop. Gain insights into user experiences from both mobile and desktop perspectives in the following section.

UX Performance

Gartner Marketing Predictions eBook Landing Page

As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 49 measures. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.

The LandingMetrics Benchmark reveals the median performance score derived from 232 landing pages. Each page undergoes rigorous evaluation using 29 metrics, following Viaretina's methodology. The benchmark comprises 11368 measurements and represents over 928 hours of UX research.

The 'Best-in-class' score represents the minimum score required for a landing page to be ranked in the top 10% of the LandingMetrics Benchmark. Situated in the 90th percentile, this score serves as an indicator of superior user experience and effective conversion optimization.

Gartner Marketing Predictions eBook Landing Page Insights

Discover the landing page design, attention heatmaps and benchmark comparison.

Landing Page Mobile Design

Mobile screens from Gartner Marketing Predictions eBook Landing Page.

Mobile Attention Heatmaps

AI Eye Tracking results for mobile screens on the Gartner's Landing Page.

Landing Page Eye Tracking Mobile Screen 2

Mobile UX Performance

Disover our objective UX metrics for the mobile version of Gartner Marketing Predictions eBook Landing Page.

Performance Score

Load

Scan

Act

Mobile UX Score

/ 100

As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 12 metrics for the mobile version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.

Mobile Load Score

/ 100

The Load stage is based on the loading time of the content and how the initial visual cues are sent to confirm the smooth progress of the display process expected by the user.

Mobile Scan Score

/ 100

The Scan stage includes, from the first few seconds, the elements influencing the formation of the very first impression. Design's clarity, balance and the ease of reading are both included as part of the Scan score.

Mobile Act Score

/ 100

The Act stage focuses on ensuring that the content facilitates quick interpretation of key messages and prompts action through the main call-to-action (CTA). Usability and interaction design related to the mobile CTA "Continue" are evaluated to enhance the achievement of objectives.

Landing Page Desktop Design

Desktop screens from Gartner Marketing Predictions eBook Landing Page.

Attention Heatmaps

AI Eye Tracking results for desktop screens on the Gartner's Landing Page.

Desktop UX Performance

Discover our objective UX metrics for the desktop version of Gartner Marketing Predictions eBook Landing Page.

Desktop UX Score

/ 100

As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 11 metrics for the desktop version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.

Desktop Load Score

/ 100

The Load stage evaluates the loading time of the content and how initial visual cues provide confirmation of a smooth display process, aligning with desktop user expectations.

Desktop Scan Score

/ 100

The Scan stage, within the initial few seconds, assesses the elements affecting the first impression. It includes the clarity of design, balance, and ease of reading on desktop screens as part of the Scan score.

Desktop Act Score

/ 100

The Act stage ensures that the content facilitates rapid interpretation of key messages and prompts action through the main call-to-action (CTA).

Landing Page Diagnostics

Discover the Gartner Marketing Predictions eBook Landing Page through the innovative lens of Landingmetrics' methodology, offering a glimpse into the UX Scorecard insights.

Passed (8)

Outstanding desktop performance across speed, accessibility, SEO, and best practices, showcasing an exemplary user experience.

Desktop design achieves perfect visual balance, offering a stable and harmonious user experience.

Excellent arrangement of key content and primary CTA on desktop, validated by predictive eye-tracking, facilitating superior user engagement.

Excellent performance in key areas like mobile load efficiency, user accessibility, and SEO, indicating a highly optimized and user-friendly mobile experience.

Good speed in displaying initial content on desktop, with minor enhancements possible for quicker engagement.

Good initial content rendering speed on mobile, with room for slight optimization.

Uncover full diagnostics in the UX Scorecard

Warning (5)

Adequate speed in rendering the largest desktop content, but faster display would enhance user satisfaction.

Visual rendering on desktop is fairly uncluttered, however, some elements may benefit from reduced complexity.

Inconsistencies in mobile visual layout as identified by predictive eye-tracking, needing significant improvements for intuitive navigation.

Learn more on 'Warning' statuses in the UX Scorecard

Failed (3)

Considerable delay in rendering the largest mobile content, impacting user engagement negatively.

Text clarity is critically poor, necessitating immediate and comprehensive revisions for readability.

Critical issues with the visibility and placement of the main CTA on mobile; urgent redesign required to facilitate user action and enhance conversion effectiveness.

Check out more on 'Failed' statuses in the UX Scorecard