NOW Mobile Landing Page

UX Score
76

Summary

The landing page has achieved a score of 71 on mobile device and 81 on desktop. Gain insights into user experiences from both mobile and desktop perspectives in the following section.

UX Performance

NOW Mobile Landing Page

As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 49 measures. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.

The LandingMetrics Benchmark reveals the median performance score derived from 162 landing pages. Each page undergoes rigorous evaluation using 29 metrics, following Viaretina's methodology. The benchmark comprises 7938 measurements and represents over 648 hours of UX research.

The 'Best-in-class' score represents the minimum score required for a landing page to be ranked in the top 10% of the LandingMetrics Benchmark. Situated in the 90th percentile, this score serves as an indicator of superior user experience and effective conversion optimization.

NOW Mobile Landing Page Insights

Discover the landing page design, attention heatmaps and benchmark comparison.

Landing Page Mobile Design

Mobile screens from NOW Mobile Landing Page.

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NOW

2024

Mobile Attention Heatmaps

AI Eye Tracking results for mobile screens on the NOW's Landing Page.

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Mobile UX Performance

Disover our objective UX metrics for the mobile version of NOW Mobile Landing Page.

Performance Score

Load

Scan

Act

Mobile UX Score

/ 100

As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 12 metrics for the mobile version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.

Mobile Load Score

/ 100

The Load stage is based on the loading time of the content and how the initial visual cues are sent to confirm the smooth progress of the display process expected by the user.

Mobile Scan Score

/ 100

The Scan stage includes, from the first few seconds, the elements influencing the formation of the very first impression. Design's clarity, balance and the ease of reading are both included as part of the Scan score.

Mobile Act Score

/ 100

The Act stage focuses on ensuring that the content facilitates quick interpretation of key messages and prompts action through the main call-to-action (CTA). Usability and interaction design related to the mobile CTA "Shop new phones" are evaluated to enhance the achievement of objectives.

Landing Page Desktop Design

Desktop screens from NOW Mobile Landing Page.

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NOW

2024

Attention Heatmaps

AI Eye Tracking results for desktop screens on the NOW's Landing Page.

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Desktop UX Performance

Discover our objective UX metrics for the desktop version of NOW Mobile Landing Page.

Desktop UX Score

/ 100

As a holistic measure of design, speed, and user interactions, the UX Score is an invaluable asset for anyone looking to optimize conversions.

This comprehensive metric synthesizes sub-scores from the Load, Scan, and Act stages, each meticulously derived from an exhaustive set of 11 metrics for the desktop version. Together, these sub-scores offer a panoramic view of the user's experience on the landing page, capturing every nuance from load times to design elements and interactive features.

Desktop Load Score

/ 100

The Load stage evaluates the loading time of the content and how initial visual cues provide confirmation of a smooth display process, aligning with desktop user expectations.

Desktop Scan Score

/ 100

The Scan stage, within the initial few seconds, assesses the elements affecting the first impression. It includes the clarity of design, balance, and ease of reading on desktop screens as part of the Scan score.

Desktop Act Score

/ 100

The Act stage ensures that the content facilitates rapid interpretation of key messages and prompts action through the main call-to-action (CTA).

Landing Page Diagnostics

Discover the NOW Mobile Landing Page through the innovative lens of Landingmetrics' methodology, offering a glimpse into the UX Scorecard insights.

Passed (8)

Immediate rendering of the first visual element on desktop, creating an outstanding initial loading impression.

Rapid display of the largest desktop content element, providing an excellent user experience and content accessibility.

Desktop design demonstrates exceptional visual clarity, effectively guiding user focus to key content.

Desktop design achieves perfect visual balance, offering a stable and harmonious user experience.

Solid overall desktop performance with minor areas for optimization in speed, SEO, and adherence to web best practices.

Mobile design displays good clarity, with slight refinements needed to strengthen initial user impression.

Uncover full diagnostics in the UX Scorecard

Warning (5)

Adequate desktop key content arrangement per predictive eye-tracking results, but further refinements could enhance user navigation and understanding.

Mobile design is fairly balanced, but some elements disrupt overall visual harmony.

Several text passages are complex and hinder easy reading, requiring noticeable simplification.

Noticeable shortcomings in the visibility and placement of the main CTA on mobile, requiring improvements for effective user engagement.

Learn more on 'Warning' statuses in the UX Scorecard

Failed (3)

Substantial issues with the visibility and placement of the main CTA on desktop; clear enhancements needed for better user guidance and conversion.

Substantial issues in mobile loading efficiency, accessibility, and SEO, necessitating focused improvements for a better user experience.

Eye-tracking data reveals a critical disruption in the logical flow of mobile key content and the main CTA, necessitating reorganization for coherent user engagement.

Check out more on 'Failed' statuses in the UX Scorecard